Mahindra FirstChoice, India’s largest pre-owned car company launched its first Commitment Card for their pre-owned car customer. With this unique card, the customers can avail two facilities: 1) 24x7 roadside assistance anytime - anywhere, as they linked up with a network of mechanics across India & 2) Bumper-to-bumper warranty to claim insurance.
Our job was to create press ad and in-house posters and to convey that, once you become a privilege customer of Mahindra FirstChoice, you’ll be protected all the time through these facilities .
Art Director: Gururaj Biradar
National Creative Director: Paul Menacherry
Agency: Quadrant Communications
