No Making Charges on Diamond Jewellery

TBZ - The Original was offering No Making Charges on Diamond Jewllery, from 2nd to 25th July 2009. Our job was to create press ads and a radio spot.

Piece of the month

The piece of the month is back in action. It's nothing but to prove creative genes! :P So here it is. Amit and me did for Mahindra FirstChoice, India’s largest pre-owned car company that sell as good as new pre-owned cars.
Art Director: Amit Patankar
Agency: Quadrant Communications Pvt. Ltd.

The Commitment Card

Mahindra FirstChoice, India’s largest pre-owned car company launched its first Commitment Card for their pre-owned car customer. With this unique card, the customers can avail two facilities: 1) 24x7 roadside assistance anytime - anywhere, as they linked up with a network of mechanics across India & 2) Bumper-to-bumper warranty to claim insurance.

Our job was to create press ad and in-house posters and to convey that, once you become a privilege customer of Mahindra FirstChoice, you’ll be protected all the time through these facilities .

Art Director: Gururaj Biradar

National Creative Director: Paul Menacherry

Agency: Quadrant Communications

TBZ-The Original Rajkot Radio Spot

TBZ-The Original organised an Exhibiton cum Sale of their exclusive jewellery for the first time in Rajkot. I wrote it in Hindi but later the spot was translated into Gujarati.

Agency: Quadrant Communications, Mumbai
Associate Creative Director: Atin Roy

My First

The First is always close to our heart. First Love. First Date. First Kiss. And of course First Radio Spot. Yeah, that's right my first radio spot for TBZ-The Original got released on 21st November '08. And this is really special. Coz i wrote the spot in my mother tongue - Konkani (actually Konklish- a mix of Konkani and English) and it was aired on Radio Mirchi - Goa. Well the brief was... TBZ-The Original were organising an Exhibition cum Sale of their exquisite jewellery at Panaji for the first time. So they were looking for a radio spot that will invite people of Goa and at the same time will have that goan flavour.

Agency: Quadrant Communications, Mumbai
Associate Creative Director: Atin Roy