My First

The First is always close to our heart. First Love. First Date. First Kiss. And of course First Radio Spot. Yeah, that's right my first radio spot for TBZ-The Original got released on 21st November '08. And this is really special. Coz i wrote the spot in my mother tongue - Konkani (actually Konklish- a mix of Konkani and English) and it was aired on Radio Mirchi - Goa. Well the brief was... TBZ-The Original were organising an Exhibition cum Sale of their exquisite jewellery at Panaji for the first time. So they were looking for a radio spot that will invite people of Goa and at the same time will have that goan flavour.

Agency: Quadrant Communications, Mumbai
Associate Creative Director: Atin Roy